I used to think it was a little silly when I would go to the drive-up ATM and there would be braille on the keypad. If someone needs braille to be able to use the keypad, should they really be driving?
But in reality, tactile keypads are extremely important for people with sight disabilities. With the increasing use of debit cards, sometimes scanning your card at the counter is the only option for payment. If the keypad is flat, a sight-impaired customer is forced to share their PIN with a stranger to complete the purchase. Having braille, or raised key eliminates this security risk and lets the customer do things on their own.
Rite Aid recently announced that it would be undertaking initiatives to improve its Web site to be compatible with the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (w3c) (www.w3.org/wai), and to install equipment with tactile keypads in all of its stores.
