I did a little deeper research after the last post, and found that there seems to be more of a story than I originally thought with Rite Aid.
In 2000 the National Federation for the Blind, its D.C. affiliate, and several blind individuals sued Chevy Chase Bank, Rite Aid Corp. and Diebold over ATM accessibility issues.
According to the Americans with Disabilities Act, “instructions and all information for use be made accessible to, and independently usable by, persons with vision impairments.” The suit argued that while some of the defendants’ ATMs had Braille keypads and labels, the Braille was an “ineffective accommodation.”
Not all persons who are blind can read Braille,” explains Dr. Maurer, president of the National Federation for the Blind.
“Moreover, Braille keypads and labels are static. They do not provide accessible and independently usable, sequential, computer screen instructions to guide a blind customer through a bank transaction. As a result blind customers basically have little choice but to rely on others to do their banking for them.”
According to the NFB, the only effective means to make ATMs accessible to the blind is voice-guidance technology, which allows blind persons to hear step-by-step instructions. Voice-guidance technology is accessed by plugging personal headphones into a universal audio jack installed in the ATM or by using a telephone handset, also installed in the ATM.
The NFB has long been actively involved in promoting adaptive technologies for the blind so that blind people can live and work independently in today’s technology-dependent world.
Click after the jump for the full text of the press release from NFB and an article about the case from ATMMagazine.com. As a side note, if you click on the link on the headline of the press release, it will take you to the source on NFB’s Web site. This is an outstanding page for the visually impaired. No navigation links, no complicated HTML, nothing that can trip up a screen reader. Just plain text. (more…)